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AdWords is a completely new field in internet for doing work from home online with Google Adwords that is why I want to show my friends, how you can work with Google AdWords.

AdWords is an advertising product offered by Google, which is primarily executed and used to do targeted advertisements.

Here the advertisers specify the keywords and also the budget that they are willing to spend. Google Adwords only charge when Google send visitor to advertiser's website and not for the display of the ad itself. The ads can be in the text format or image format.

Site Targeted Ads: This is a new addition to Google Ad-Words. Here the advertisers choose where they would like their ads to appear on the Google site.

Google is popular for its search engine or mail. Marketers make a lot of profit from the same through Google AdWords. A well placed ad in Google will give them more conversions than any marketing technique. Whenever an user searches for a particular keyword an ad relevant to that will be displayed in the page. Google AdWords can be used to test the market for any new product. It is a very effective method. The placement of the ad depends on the amount a marketer is willing to bid. A higher bid gets greater visibility.

The advantage of Ad-Word is that the pricing is always lower than the competitor. Also the positioning of the ad is attractive. An ad once placed takes just a few minutes to get uploaded. It allows control over ads in terms of choosing the viewership.

Another way to work through Google AdWords is through an affiliate program known as Google AdWords referral program. For this you would require a Google Ad Words account and your own website or landing page. Alternatively one can sign up with another website to promote any of their products or service and create an advertisement for their product.

The two main things one should keep a check of are the Return On Investment (ROI) and Click Through Rate (CTR).
- The Return on Investment helps to calculate the profitability of the ad posted.

- Click Through Rate helps to evaluate your ad and make alternations if required so that it can increase the visibility of the ad and increase the number of people clicking on it.

• Here are some tips to maximize your business through Google AdWords.

o Keep making changes to the website depending on what works and does not work.

o The most important thing is to research the market. Check if there is a demand for the product; evaluate the competition, existing products, niche markets etc.

o Once the data has been collected through research evaluate and analyze the same.

o Find keywords that are the least used but at the same time attract a lot of clicks as the words that are most popular have the highest CPC

o Depending on the analysis develop an appropriate campaign with attractive keywords.

o Using plurals or spelling variations in keywords to cover a wider audience.

o Promote products that are costlier and have higher profit margins .